Safe Creative is officially a Content Credentials Validator
- Starting November 20th, 2025, Safe Creative has been recognized as an official Content Credentials Validator.
- Works with embedded Content Credentials will display provenance details when the CR icon is clicked on, both in Safe Creative registrations and Creators publications.
Safe Creative has been working for the last few years with the Content Authenticity Initiative to help introduce new authenticity safeguards and transparency in content creations.
The coalition that fosters the C2PA standard, and that involves companies like Adobe, BBC, Microsoft, OpenAI, Google, Nikon, Leica and many more, is building momentum and incorporating a wide variety of actors, institutions and companies to bring the much-needed transparency to works published online. The idea is that people are able to spot the CR logo in images, videos, texts, sound and other media, click on them and from there get an overview of how the content was created, edited or altered.
In the age where the provenance of content is under question and constant scrutiny, Safe Creative has been the first online registration to bring practical ways to document how works are created and now is the first private technology based Copyright Registration and Certification platform to be verified as a compliant Content Credentials Validator.
Works that users upload with valid Content Credentials to be registered to Safe Creative, will display the CR logo at the public registration page. This information will also be shown if the work is published in Creators.
Showing transparency and clear information at all stages, together with the certification of the creative process, helps minimize the effects of fake news and miss and disinformation. We will continue collaboration with CAI and C2PA to introduce new features for all of our users.
